How To Advertise Instagram (50 Ways To Promote Posts)
If you're one of the 800 million active Instagram users, you'll know how powerful the social network is as a marketing platform.
It's a great place to promote your products, connect with your customers and reach new people in your sasaran market. Everyone else does, but the question is: Can your business be successful? And how?
In this article, I will answer these questions and many more.
We'll take a look at 50 great tips you can use to view your business at Instagram - starting with one strategy that I can guarantee to help you get more fans, get involved in your fanbase and increase your sales through Instagram.
Are you curious to learn? Continue reading.
Instagram Competitions
There is no other way to do this: The absolute best way to market your business at Instagram is to conduct an Instagram contest.
Whether you are looking to get more fans, win leads or sell more products, conducting a contest is the best way to do all three when it comes to marketing at Instagram.
If you are a frequent user of the platform, you will know how many Brands are making gifts, photo competitions and sweepstakes to raise fans, enhance engagement and just sell more.
Let's take a look at some of the ways you can use Instagram contests to drive social media marketing of your business to the next level.
1. Run a distinct Instagram hashtag contest
Use an Instagram contest tool, like Wishpond, to create an amazing hashtag contest for your Brand.
Wishpond is awesome because it automatically makes your mobile-friendly contests, which is an absolute necessity for an Instagram contest.
Build your page by starting with one of the amazing Wishpond templates and create an awesome prize package, some attracting posts - and some ads, if you have the budget - to spread your contest to more people.
Activating the poll on the contest page allows you to collect email addresses, which is important when you are going to create your email list and create sales via email marketing.
This is by far my first marketing advice at Instagram as it is something you should try if you have not already done so. Of course, the SEO Marketer team can help you create fantastic contests at Instagram.
2. Run simple Instagram contests
While hashtag contests are terrible, requiring new entrants to upload a photo with a hashtag in their profile can sometimes be a great challenge to do so
If this is the case for your merk and your sasaran market, consider running a classic contest in Instagram!
The process is a little different. Using the competition option of your choice, create a page containing information about your contest, prize and a form with information you want to collect from participants (I only suggest email and name).
Then schedule a series of Instagram publications or Instagram stories that inform fans about the draws with a call to action by directing them to the newly created contest page. An Instagram best practice is to place this link on your resume so that users can easily click and enter.
3. Win more fans with a bonus entry contest
Marketing at Instagram is great, but it has no use if you have no one to see it. Whether you have a new business trying to start with Instagram or just wanting to expand your existing business fan count, a bonus entry contest is right over your alley.
Bonus contests are the best way to quickly increase your expectations and promote your commitment to many social platforms, which is a must for any growing business. They work great to increase your social results because they directly reward participants involved with your business in social media
For example, someone who enters the bonus contest can win 5 more entries to follow you on Instagram, 3 entries for the tweeting of the contest or 10 entries to get a friend and participate in the contest.
4. Create the Instagram for Business account
Setting up the Instagram for Business account allows you to add additional information to your profile, including your contact information, physical address, and phone number. It also provides easy access to business information only. It's totally free, and it's a no-brainer for any business at Instagram.
5. Create a Business username
Use your business name as your username. If captured, select a username immediately identified with your Brand. Having a strong merk identity at Instagram will make your business more easily recognizable by customers.
6. Complete your profile
Set your logo as your profile picture, add a brief and informative CV for your business, and a link to your resume with your site (or contest!).
7. Connect your Facebook account
It's generally a good idea to link your social accounts with you. Linking your Instagram account to your Facebook page will make it easier to publish Instagram cross-text messages on Facebook and allow you to run ads for both accounts at the same time.
8. Choose a programming platform for your content
Having an app that schedules your positions in advance will relieve you. Two very nice apps are Gramblr and Later , which will help you manage and schedule posts.
9. Create a brand-specific strategy
Maintain Instagram's content strategy focused on the unique way the world looks from your brand. Instagram is a photo sharing site (and now video). Connect your business with your "race" to Instagram in a consistent and distinctive visual way.
10. Use hashtag on your posts
Hashtags are an important part of Instagram. It's a great way for users to find you through Instagram mobile searches. Unlike other sites (like Twitter), you are not limited by the number of characters. Include some relevant hashtags on your posts to sign in. Hashtags that work well to create engagements and attract new potential customers include product-related hashtags (#coffee, #yoga, you can get the idea) or local hashtags (#vancouver, #yvr, etc.). ).
11. Use specific merk hashtags
Include your business name on some of your hashtag. Also, use unique tags for specific marketing campaigns you are running. For example, if you are organizing a photo contest in Instagram, create a unique tag just for this campaign. This tactic promotes your contest and gives your consumers a separate tag to connect with other participants (so they can see their competition!).
12. Use popular hashtags
Adding a pair of popular hashtags can help boost direct engagement, which launches the reach of your publications in your fans' Instagram streams. For example, if your business is a coffee shop, and you post a picture of sweet or special coffees, chocolates, you can include #coffee or #chocolates.
13. Use Hashtags of the season
Trends in Instagram can happen at lightning speed - and are often even faster. If you find a musim and match your Brand, use it. Your publication could literally be displayed by thousands of interested consumers within minutes.
14. Use hashtag from your competitors
You should keep track of your competition closely at Instagram - probably doing some things you might want to do as well. A great way to compete directly is to find the hashtags your competitors use and add them to your own posts (except hashtags). This places your posts next to their own in user search streams and maybe even helps your business appear in the "Related accounts" section when users see your competitors' profiles.
15. Keep track of your hashtag
Your consumers use your labels to communicate with you. Make sure you keep checking the Instagram hashtags, just like you would on Facebook and Twitter. Respond quickly to comments and concerns and create happy relationships with customers.
16. Make your fans famous
Share the following photos on your social sites. Show your customers that you value them by recognizing their cool photos and sharing with your friends on Facebook or Twitter followers. NOTE: Make sure you have permission to use their photo first!
17. Embody fan photos
A rarely used feature in Instagram is the ability to integrate photos and videos on your site and other websites. Use this, like Starbucks, to show cool images of your merk and product from your fans at Instagram, integrating the entire post. Make sure you tell them you are viewing their image (in a DM or in their comments!). To make them feel grateful and get their permission to use it.
18. Like the photos of your fans
Recognize the liking of your customers with your photos - especially if they include your product or imitate your Brand. Do not hesitate to follow them if they publish more photos of your business in the future!
19. Comment on the photos of the following
Trust with your consumers by commenting on the photos related to the product they are publishing.
20. Respond to comments on your posts
While this may be less feasible for larger brands, you should try to respond to most (if not all) comments in your photos, especially when it comes to questions. Social media is not a one-way street and you should not treat it as such - responding to the people involved in your business is the least you can do.
21. Promote customers in your story
Instagram Stories are the ideal tool for less polished and simplest places. An amazing idea of content is to showcase your customers in your story, whether they are a photo taken by themselves or two customers at the retail outlet.
22. Report @ celebrity celebrities and other relevant industry leaders
If your images are about celebrities - let them know. They can appreciate it enough to share it with their fans!
23. Focus on your client's engagement
Publish images with your client in your mind. Publish more about your product. Make your business in Instagram lifestyle and connect authentically with your customers.
24. Be creative with your photos
Instagram is, at its core, a platform with visual content. This means that if you want to stay at the top of your competition, it would be a good idea to make some serious efforts on the photos and videos you publish! Make sure your photos are adequately lit and use editing tools such as Snapseed and VSCO to clean them.
25. Make video
Exploring different types of content is the key to keeping Instagram trends. Although the video keeps a little, it's still so exciting! Posting videos at regular intervals can help you refresh your stream and allow you to publish content that would not make sense in the photo format. A basic best practice is to make sure that your videos are (almost) soundless, as many people are browsing through Instagram in transit, in class or at work.
26. Post photos and short videos of your products
Get and publish photos of your products to share with Instagram users.
27. Publish your products with authenticity
Upload posts of your products as they are used in real life - a picture that characterizes people using your products can be much more attractive than simple product images.
28. Publish your products creatively
If you want to stand out in Instagram, find a way to differentiate yourself from your competitors. Promoting your products in a creative way can help you find a unique and consistent theme for Instagram marketing.
29. Publish your business history
Place photos and videos to show your company's core values and brand.
30. Show who you are
Upload photos and videos of your employees. Give your Instagrammers a look behind your company scene. This makes you look like a Cool Company.
31. Post your entertaining, original videos to your CEO
Make your top executives look polite. Make short, peculiar videos of these to post to Instagram. For example, show them something they like when they do not work or do something fun in the office.
32. Share exclusive content
Use the Instagram feed to view photos you have not shared on Facebook, Twitter, or on your blog (and vice versa). This makes your fans feel special.
33. Start a product live on Instagram
If you start a new product, taking your music group on a tour or opening a new store, etc. - Live it at Instagram. For example, on the day you start your product, you take a few 15 seconds of videos from you and the staff behind the scenes, preparing the launch and the actual launch with excited customers. Publish to Instagram.
34. Build the momentum before the launch
If you start a new product through Instagram, make sure that you have created excitement. Pull your fans with a 15 second video behind the scenes about how you are getting ready for the new product - without saying exactly what it is. (Think about Steve Jobs's virtual marketing.)
35. Showing the contracted staff after your launch
Dare to show you and your employees by posting a short video from you after starting a product.
36. Collaborate with other brands in Instagram
Take advantage of your relationships with other businesses to create unique content for Instagram! Whether it's a photo that includes both of your products, or for businesses hosting an event that celebrates your partnerships can lead to a cross between your customer base.
37. Ask for your photos and videos
If you need more engagement on your Instagram posts, ask for it. Questions open up debates. Ask your fans what they think about a new place you've done and more.
38. Ask questions about your business or products
Use questions to talk to your people about your business. For example, ask your instagram followers have they used your product today. Add a unique hashtag and give your consumers a hub to share photos about how your products used each other.
39. Ask questions about lifestyle
Ask a question about how to live or how to solve common problems. For example, if you are a fashion store - ask what boots your fans will wear with a new set of jeans you have.
40. Use the "fill in blank" positions
Make updates with a anjuran the following can complete. For example, if you sell groceries, create a post with a picture of breakfast cereal. Include a fill in the blank post like "I love starting my day with a___".
This makes people talk about products that are related to what you sell.
41. Use photo captions
Another great way to get involved with your posts in Instagram is through photo titles. Take a picture of your products, or something that is related to the lifestyle of your brand. Ask your fans to have fun, signing them. Tip: You can also create a photo contest to attract dedication to your fans through a cool prize.
42. Photos Crowdsource
Ask fans to submit photos on how to use your product. This could help your business acquire knowledge of customers and future product development research. It's pretty easy to do, but you may need to open the ante. To attract many consumers to give you their photos, run an Instagram photo contest.
43. Geotag your posts
Target your local consumers using Photo Map to add labels where you are.
44. Get off-line on the internet
Use QR codes to attract traffic to the store and communicate directly with you at Instagram, or attract them with social coupon promotions.
45. Bring on online offline events
Hosted a live event? Promote a hashtag to use the participants and share their photos.
46. Bring it online offline
Organize an Instagram meeting to participate in real life with Instagram's local enthusiast friends - and potential customers.
47. Post consistently
Regardless of the number of your followers, publish consistently. This will show your profile regularly to followers. They will be more appropriate to become more regular customers as well.
48. Specify the transmission frequency
You may need to post 2-3 times a day or 2-3 times a week. Track your account to determine the transmission frequency.
49. Find the perfect Instagram shipping time
Not all brands have the same time for publishing at Instagram. Not all products are the same. Use analytical tools to watch when your photos are liked and commented. Find out when your hashtags are being used. Then post your fresh content in these most active moments.
50. Monitor the results of Instagram
Use third-party analyzes or watch your fans, postings, appearances, and comments.