Seo For Plumbers - Get On The First Page Of Google As Plumbers
SEO for Plumbers
It can be terribly disappointing trying to understand how to get more calls and leads from the Internet with so many different approaches (SEO, PPC, Social Media, Pay-Per-Lead) and various providers that call you daily, offering you the best choice . What to do, in what order do you do and who to trust?
The hydraulic business is incredibly competitive, especially when it comes to driving your company in front of customers when they need service. These days, it's common for people who immediately need a plumber to make their first call to Google's top list and find a solution right away.
So how can you make sure your business occupies the top list when local customers are looking for a plumbing to come home or business as soon as possible?
In this article, we will move from a proven 5 step process that will put your business at the top of Google's search ranking locally. But firstly let's have a look at all those factors that will make local SEO a necessity when it comes to advertising with your plumbing services.
Reason # 1. Goodbye Directories, Welcome to Google
If it has not already happened, directory sites quickly become a relic of the past. Today, the distribution of information directories has fallen to a minimum as local searches have been transferred to the web. There is, however, a similarity between online searches and directories. If your business is not on the list, customers cannot find you. If you still have doubts about the importance of local SEO, check these search statistics from Google.
Around 20% of all search queries relate to local businesses.
Around 40% of local businesses are from mobile searches.
50% of mobile phone searches for local businesses are followed by a visit, a phone call, or another type of contact.
97% of consumers are looking for local businesses on the internet - the remaining 3% may be the last ones who still use the Yellow Pages or another list.
Around 40% of local businesses are from mobile searches.
50% of mobile phone searches for local businesses are followed by a visit, a phone call, or another type of contact.
97% of consumers are looking for local businesses on the internet - the remaining 3% may be the last ones who still use the Yellow Pages or another list.
Reason # 2. Free Traffic (every month)
The high ranking positions resulting from a successful local SEO campaign will lead people to your website for free. Intake does not cost anything. Free visitors and conversions make local SEO one of the most economical ways to advertise and market your business. Learn about ranking factors in Local Local SEO.
Reason # 3: Faster results than general SEO
In a local SEO campaign, you only compete with the plumbing companies in your geographic area. Restricted competition means that your business will have an easier time to move higher in local search rankings. A second advantage is that many plumbing companies do not pay close attention to optimizing for local searches or a minimal effort to do so. The result of these factors is that a complete SEO campaign can get a first page view for your business, often within 2 months when users are looking for plumbers in your area.
Now that you know the importance of local SEO, here are the 5 steps to building a campaign that can maximize your business visibility for local searches and put your services in front of people just when they are ready to hire a plumbing .
Step 1. Find the keywords that will drive the business
The keywords that will drive the most sales for your company are those associated with the plumbing services offered by your business. For example, keywords describing your services may include "emergency hydraulic systems", "blocked drainage" and "water heater repair". After developing the keyword list associated with the service, sign up for a Google AdWords account.
Creating an account will not compel you to pay for any ad but will give you access to the free keyword programming tool that is part of the AdWords platform. The benefit of the keyword developer is that you can enter a list of related search terms and the tool will provide additional ideas as well as traffic data generated by these keywords.
Important: There are 2 categories of keywords that are used for different types of searches. A guy can directly produce the business while the other can lead to a sale later or not at all.
1) Keywords that indicate "recruitment intent"
Researchers usually use keywords that indicate recruitment intentions when they intend to take action. When people use these types of keywords, the search can be immediately followed by a visit to your site and then by a phone call that engages you. The result is a sales cycle that can be completed within 1 or 2 minutes. An example of a keyword search likely to be followed directly by an action is the "Nice Plumber" - because if someone is looking for a plumbing in their area or city, they are probably in the process of shopping for a plumber.
Using keywords that signify a lease intent is the quickest way to start earning money with your local SEO campaign. These keywords should be included in the content of your homepage, as well as in the descriptions on the Services pages.
2) Keywords indicating "intent to investigate"
The keywords that indicate the intent are used by people who are trying to learn or collect information about a subject. These keywords are generally sitting at the long end of the sales cycle, if made at the end sale. For example, surveys like "how to fix a clogged drainage" would typically be used by do-it-yourselfers who were trying to figure out how to fix the masalah themselves.
While search engine keywords will be a lower priority in your SEO campaign, they can be used as topics for your site's blogs or for the FAQ section. For example, helpful blog posts like "How to keep your drains cleaner" and "5 things that you do not have to go into garbage disposal" can not have direct sales, but they can import your business to people who may be customers when they need plumbing services in the future.
Step 2. Optimizing Your Keywords
Optimizing your keywords starts in 2 key areas. Your Google My Business page and your website pages. Your Google My Business page will be optimized to introduce your business to prospective customers when they look for the services you offer. Optimization on your site will focus first on the homepage and service pages, which are also referred to as "base pages". Once you have optimized your main pages, you can go to work on your content pages, which may include a blog, an About page, and a FAQ section.
Optimizing your keywords starts in 2 key areas. Your Google My Business page and your website pages. Your Google My Business page will be optimized to introduce your business to prospective customers when they look for the services you offer. Optimization on your site will focus first on the homepage and service pages, which are also referred to as "base pages". Once you have optimized your main pages, you can go to work on your content pages, which may include a blog, an About page, and a FAQ section.
Optimize your Google My Business page
Even if you have not created a Google My Business page for your plumbing, you've probably seen these pages when you're looking for restaurants, stores, and service providers in your area. When users search for specific types of local businesses, a number of them will display the "Maps" results, which are a key element of Google My Business.
Showing in the "Maps" section when users search for plumbing services in your area will be one of the first goals for optimizing your Google My Business page. In addition to creating a second place for users to find your business on the web (the first is your site), optimizing your Google My Business page is a quick way to increase your company's visibility in the Maps section .
Here are the steps to optimizing your Google My Business page:
Ask and verify your business
Optimization for Google My Business begins with the claim and then verification of your business page. If you've been doing a business just a few days or weeks, but you have not yet claimed your page, enter your business name, city, state, and Google Plus in the Google search box. Google will return a template for your Google My Business page with basic information such as your business name, address, and a button that says "Manage this page." After clicking this button, you'll take two steps to verify your business.
If your Google My Business template is not set up, you can go to "Google+ for Business" and start it there. Once you've claimed and verified your business page, you can start optimizing it.
Name, address, and phone number of your company
Make sure you use the official versions of your business name, address, and phone number on your Google My Business page, as well as on your website and on other web pages. Additional websites may include catalog directories, a business page on Facebook and an electronic version of the Yellow Pages. Maintaining consistency with this information yields 3 positive results:
1) Your business location will show accurate in the Google Maps
2) The listings that are consistent throughout the web will fully optimize your NAP
3) It will be very easy for your customers to find your business.
2) The listings that are consistent throughout the web will fully optimize your NAP
3) It will be very easy for your customers to find your business.
Important: A local phone number (as opposed to a number of 800) shows to Google and your customers that you are a local business.
Categories
The Google Categories Guidelines let you report the services you provide, but not the results of your services.
For example, your first category should be "Hydraulic"
In addition to the Hydraulic category, include other relevant services you provide.
This list may include:
Heating
Contractor Air Conditioning Contractor
HVAC Repair
The description of your business
Contractor Air Conditioning Contractor
HVAC Repair
The description of your business
and several others.
The description module can be used to introduce your plumbing companies to potential customers as the best solution for their problem. This description should include your services, the duration of your business, the qualifications, the benefits of recruitment and the call for action. To fully optimize your business description, include all recruitment keywords for your plumbing services and specialties.
Here's a sample formula for describing Google My Business: {Name of the Business} offers professional list of plumbing services in {Your City}. {Provide some information about your business and why your customers are hiring.} Call {Phone Number} now - we'll be in an hour or less!
Tip: Keep your description short enough, about 100-200 words.
Hours
Make sure that the hours posted to your Google My Business page are the same as those on your website, Facebook page, directories, etc. If you offer emergency services outside your normal hours, enter the information separately.
Pictures
Images will draw attention and increase engagement on your Google My Business page to take full advantage of this option. Google allows your business logo and many images to appear on your page. These images could include workplace pictures, your business's exterior / interior and a shot of you and your employees. For best results, the images have intense focus, size between 10KB and 5MB and have a minimum resolution of
720px x 720px.
Tip: You can also replace the basic Google My Business background image with a photo of your business or your logo.
Optimize your website
Once you have finished working on your Google My Business page, you can start optimizing your homepage and services page on your site. These are the main pages of your site where the recruiting keywords you found in your research will play an important role.
Home
The optimization of your homepage starts with 2 important items that are not actually displayed on the page.
Title tag
The title tag, also referred to as a "Page Title," appears on your web browser after your site's domain name. The title tag also appears as part of the blue header when the pages appear in Google's search results.
The title tag for your homepage should include your main category, location, and name of your business. Here is a sample format: Plumber in {Your City} | {Company name}. For example, if your hydraulic company is located in Glyfada and the name is "Plumbers", your title tag may be: Plumbing Plumbers in San Francisco | Plumbers.
Tip: Try to keep the title tags with 50-65 characters.
The description of Meta
The meta description is the text that appears below the title and URL when a webpage appears in Google's search results. A meta-description should provide information that will force prospective customers to click on the link and visit your site. Here's a sample format for a meta description: {Name of Business} offers a professional {plumber service directory} on {Your City}. Call {Phone Number} now and we'll take you a plumbing within 1 hour! Here's the description of a meta for Rapid Plumbing: Rapid Plumbing provides professional sewer cleaning and HVAC repair in San Francisco. Call 212-XXX-XXXX now and you will get a plumber in 1 hour!
Tip: Keep the meta description in a length of 100-150 characters.
Heading
After optimizing the title tag and meta description, the next steps deal with the content your visitors will see on your homepage. The title of the page, also referred to as "H1", should include your main category as part of the main keyword for your business. Here's a sample format: {Service Type} in {City, State}. Using this form, the heading can be read: HVAC Repair Services in San Francisco.
Content
Content on your homepage should have at least 200 words in length, but you'll get more SEO miles with 500 to 1000 words. Make sure your content is professionally written and has no misspellings or syntax errors. The information on your homepage should include the following key elements:
1)An extensive description of your business
2) Professional background / qualifications
3) Short descriptions of your services
4) At least one main keyword report
5) A call to action content that encourages your potential customers to contact you.
2) Professional background / qualifications
3) Short descriptions of your services
4) At least one main keyword report
5) A call to action content that encourages your potential customers to contact you.
There are additional optimization steps you can make on your homepage, but these must be your first priority.
Optimize your service pages
Dedicating a separate page to each service you provide allows the presentation of many focused information, which will offer the best SEO results. For example, if you provide drain cleaning, HVAC maintenance and HVAC repairs, creating a separate page for each one will work much better than integrating all of your services into one page. The content on your homepage, the article on each service page should be atleast 1000 to 1500 words in length.
The optimization process for each service page will be the same for all the pages as it is in home page of your website. However, it is vital that the data on each page be unique for the best SEO results. We recall that these items include:
Keywords related to the recruitment service
Title tags that include this type of service
Translation descriptors that provide information about that service
Summary headers describing the service
Detailed content for each service
Title tags that include this type of service
Translation descriptors that provide information about that service
Summary headers describing the service
Detailed content for each service
Creating content pages
Content pages are basically anything else on your site, except for your homepage and service pages. Examples of content pages include a blog, a FAQ section, and an "About" page. A difference between these pages and the home/service pages on your site is that the primary purpose of the content pages is to provide information rather than generate phone calls or other types of conversions, such as on the main pages. A second difference is that content pages will include keywords that indicate the search intent, as opposed to key-based engagement keywords.
To get the most out of your content pages, you'll want to find the keywords that users use when they look for information about issues about your plumbing services. Research keywords that will bring visitors to your site can be found with Google's Keyword Planner, using the same procedure as when exploring recruitment keywords for your key pages.
A good starting point here is to think about the questions that people ask you about plumbing. For example, if people were asking you about the kinds of things that are evidence of garbage disposal, there is a good chance other people try to figure it out. If the Design Tool shows that users are looking for "things that are involved in waste disposal," you have a topic that you can write about on your content pages.
Where should information pages be hosted on your site?
Creating a FAQs section for your site provides you with the opportunity to share your knowledge, build credibility, and import your business into people who may become customers when experiencing plumbing problems. For the best SEO results, create a main page that lists your frequently asked questions and then attach each question with the answer, which will be on a separate page. The rule here is that your answers must be at least 100 words, but they can reach up to 1000 words if that's what it takes for a full explanation.
You can also host content-based content on your website with a blog. Like the Frequently Asked Questions page, a blog provides a platform to showcase your experience and consistent publishing of new material will give your SEO campaign a boost. My recommendation for blog posts is at least 300 words, but you can write thousands of words if the subject so requests.
Important: Content pages should also be optimized with unique title tags, meta descriptions, headers and well written content that integrates the keywords of your research intent.
Step 3. Get Referrals and Links
By optimizing your website and Google My Business page you've been doing (at least for now), it's time to expand your network and start climbing to your local search rankings. In this step, you will begin to create the number of your reports and links.
By optimizing your website and Google My Business page you've been doing (at least for now), it's time to expand your network and start climbing to your local search rankings. In this step, you will begin to create the number of your reports and links.
References
Referrals are defined as listings of your business name, address, and phone number (NAP) on other websites. Before you begin this process, make sure you include the NAP on the contacts page and the footer of each page on your site. Then verify that your NAP on your site exactly matches your NAP on your Google My Business page.
After confirming that your NAP is consistent on your site and on your local page, you can start applying for listings in different directories. There are 3 main categories of directories:
1. General and national business directories
Examples of major general and national corporate directories include general categories of websites. We also recommend creating a business page on Facebook.
2. Lists that are specialist in plumbing
If these are referrals to paid listings, set Google Analytics to track your referral traffic and conversions from these sites to make sure they are cost effective.
3. Local Directories
Get your business listed in the local directories in your area as well. The Local Chamber of the Chamber of Commerce will list businesses in your area and the online version of your local newspaper will probably have a list of local businesses.
Links
Google pays great attention to links (also known as inbound links) that come from other sites and show pages on your site. The importance of each incoming link, as measured by Google's ranking algorithm, depends on where it comes from. In general, links from legitimate websites, such as directories, will play an important role in SEO efforts, but links from high Domain Authority websites or high profile websites in your industry can really give your ranking a boost.
So how can you increase the number of links on your site?
Catalogs
With lists, the process is the same as receiving referrals - just submit your NAP to national, local and plumbing lists. Link directories make it easier for potential customers to get in touch with you to help your SEO efforts and attract new customers at the same time.
Off line connections
There is a good chance that many of your friends, colleagues and colleagues also have websites. Check for mutually beneficial relationships where sites can be linked for cross-references. Your participation in associations, the sponsorship of local events and your participation in charitable organizations can also provide opportunities for creating links.
See who links your competitors
You can discover the websites that link to your competitors and see if you can find the same links for your webpages. This information can help you expand your login profiles with new directories or give you ideas for linking opportunities with start-up and hydraulic-related websites.
There are more link-building strategies, but these tips can give you a jumpstart in building a compact inbound portfolios.
Step 4. Reviews
People often trust third-party reviews more than companies say about themselves. This makes positive comments an important factor in attracting customers as well as in your SEO efforts.
People often trust third-party reviews more than companies say about themselves. This makes positive comments an important factor in attracting customers as well as in your SEO efforts.
Focus on Google My Business reviews
Since many of your customers will see your Google My Business page before seeing anything else related to your business, it makes sense to get first reviews on this page. Positive reviews on your Google My Business page will help you in 2 ways. Your local page will be ranked higher for searches and a bunch of great reviews can offer strong conviction that you are the best plumber in the city.
How to get great reviews
First of all, providing excellent service will make the major reviews a much easier job. Once you've given a great service experience, you should ask your customers to provide feedback on your business. To make the best reviews as easy as possible, send a "reconsideration request" online to happy customers with a link to the review section on your Google My Business page.
To get this link, enter a search that has your business name followed by "Google My Business". Your Google My Business page will appear at the top of the results. After you run the search for your profile, copy the URL from the search results and include it in each email requesting a customer review. You will send people to this page and ask them to click the "Write a Review" button.
Step 5. Track Your Results
After completing your initial SEO job, you will want to track your results, which can continually improve your campaign performance. There are 3 key metrics in your campaign that need to be tracked.
After completing your initial SEO job, you will want to track your results, which can continually improve your campaign performance. There are 3 key metrics in your campaign that need to be tracked.
Classification
Tracking your page ranking can reveal a series of information about your campaign, including keyword performance, impressions, and the number of people who clicked on your site. To track your page rankings, your webmaster must install the Google Search Console, formerly known as Google Webmaster Tools. Use the tool to check your page rankings once or twice a month.
Traffic
The next aspect of the campaign you need to keep track of is traffic to your site and the pages on your site. In addition to the traffic coming, you will want to track where it comes from.
Google Analytics provides full tracking and should be installed on every page of your site to track your traffic. The installation of the platform is simple, but you may prefer your webmaster to do the job, especially if you have a big site.
Our recommendation is that traffic metrics need to be reviewed monthly to find long-term trends, to see how your SEO traffic increases and to determine where improvements can be made.
Conversions
Conversions are the specific actions you want the prospective customers to take while they are on your site. For plumbers, one of the most common conversions is a phone call for service, so you will definitely want to keep track of incoming phone calls and how many of them lead to phone calls. Google Analytics can monitor phone calls and conversions that can reveal the services that bring most customers, and the pages with the highest and lowest conversion rates.
Are you ready to get started?
The commitment to building a strong local SEO campaign can be one of the best investments you can make in your hydraulic business. I am here to help you build your website but also to promote it online.